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Ziba Munich’s PURE cleaning system is intuitive, simple and generates far less waste by combining cleaning concentrates with a single, refillable bottle. http://www.fastcodesign.com/3027484/household-cleaners-get-an-eco-friendly-makeover#10
Interaction Design Director, Todd Greco, writes how a Comcast and Time Warner Cable merger could stifle digital innovation. http://www.fastcodesign.com/3027314/the-real-victim-of-the-comcast-time-warner-merger-digital-innovation
Sean Madden explores the benefits and potential pitfalls of highly personalized technology and environments. http://www.wired.com/opinion/2014/03/designers-tracking-tradeoffs/
If you work in a global marketplace, you will need to create multilingual content — and by that I mean content that is created in whatever native language your customers speak, not just English! This is…
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week, Robert and I discuss the LinkedIn job bank fiasco, and debate whether or not agencies…
Thomas Hawk’s hauntingly beautiful — and often gritty — photography is admired across the world. He calls himself a “photography factory” and aims to capture 1 million photos before he dies. Among his favorites are…
Marketers are increasing their investment in content marketing this year and producing a higher volume of content for their audiences. In fact, 2014 research from MarketingProfs and CMI found that 73 percent of B2B content…
According to our annual content marketing research, organizations are investing about one-third of their marketing budgets on content marketing — and the majority are planning to increase their spend in the next year. While this seems…
An analysis of IBM’s new BlueMix project, which puts most of IBM’s software in the cloud, reveals that 80 percent of IT spending goes to legacy systems. As organizations finally learn to stop worrying and…
ROI. It’s the elephant in the room. In spite of burgeoning internal support and increasing budget, the truth is many content teams still struggle with justifying spend through content marketing ROI, and performance is suffering…