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As a content marketer, when I complete a project, I sometimes get this feeling like I’m handing over the keys to a Ferrari, only to watch it crash before getting out of the car park. …
As content marketing becomes an increasingly important means of propelling our businesses forward, I’m finding that many marketers are still struggling with the operational issues associated with the discipline. In almost every meeting I attend…
Social networks like Twitter have ushered in a new era of customer-care content. Unfortunately, for many businesses, this has come to mean that a social media manager’s time might be completely consumed by answering customer…
One of the areas of content publishing that has become voluminous over the last few years is research studies. Whatever you want to know about what marketers are doing, you can find out. Not that…
With more and more traffic to websites coming from people who access the internet on mobile devices, it makes sense that companies would increase their use of mobile apps to get content into the hands…
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Robert and I discuss South by Southwest’s identity crisis, and chat about the latest media trend of…
While I was conducting my daily browse through the world of LinkedIn’s content marketing groups, I came across a comment that really stood out to me. The original discussion was started by someone seeking ideas…
Dr. John Ma from OHSU and Creative Director Eric Park are interviewed about "The First Five"- a project to reduce anxiety in the ER. http://www.bizjournals.com/portland/print-edition/2014/03/14/how-ziba-and-ohsu-team-up-for-a-more-patient.html
Creating branded content that doesn’t specifically showcase the brand through its products or services can be a tricky prospect for many businesses. A company may have spent years developing its brand image — and content to…
The SAM Junctional Tourniquet is featured on the Portland Egotist. http://www.theportlandegotist.com/news/local/2014/march/13/ziba-business-saving-lives