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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week, Robert and I report live from Content Marketing World in Sydney, Australia — our first…
When my colleagues, Derek Edmond and Casie Gillette at KoMarketing Associates, and I first viewed responses from our inaugural 2014 B2B Web Usability Report, we weren’t surprised by some of the results. For example, we…
Last week, Patrick Searle, Head of Social from Social@Ogilvy Indonesia, was approached by ClickZ Asia to talk about Digital Marketing opportunities in Indonesia. Did he talk about social? No! During the video interview, Patrick guarantees…
What makes B2B content effective? Understanding ways to match content with the sales process is just as critical as ensuring content quality. Gaining this understanding requires content marketers to master three concepts that mirror the…
We all know a picture is said to be worth a thousand words. But to a marketer, a picture can be worth so much more. As people are sharing more than 500 million photos a…
“I believe in America…” With these four words, The Godfather opens with the first of countless memorable lines — a testimony to the lasting power of what’s widely acknowledged as one of the most perfectly…
Content Marketing. It’s one of those buzzy phrases that raises more questions for marketers than it answers. “How heavily should I brand my content?” “How does this fit into my social strategy?” “Where does this…
What IDC deems the third platform of computing — social, mobile, cloud and big data — is transforming IT much faster than the first (mainframe) or second (client/server) platforms ever did. This has tremendous implications…
Two hundred million active Twitter users send 400 million tweets per day. Six-hundred-thousand pieces of content are shared on Facebook each minute. Seventy-two hours of video are uploaded to YouTube every minute. The ever-growing streams…
Sohrab Vossoughi discusses the restrictions current patent laws place on interaction design for Havard Business Reivew. http://blogs.hbr.org/2014/03/dont-let-patent-law-hold-back-interaction-design/