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BFSI outsourcing transaction activity rose steadily in 2013 following an earlier dip; activity in Q4 2013 reached 2011 levels. Non-performing loans and loan loss provisions and lower interest income are putting pressure on banks, which…
This guest post was written by Hope Frank, Assistant Account Executive at Social@Ogilvy Chicago, and Josh Williams, Art Director at Ogilvy PR Worldwide. Imagery is key to any social content strategy. Here are 5 must-knows…
PwC announced last Friday that it completed its acquisition of Booz & Company — now named “Strategy&.” Why did Booz agree to be acquired and why did PwC want Booz? And what does this mean…
“When captives think about what they want to outsource, they typically pick transaction-based processes where the service provider could have a platform or services that experience variable demand so that the provider can manage the…
The NCAA’s annual college basketball championship tournament gets bigger and bigger every year. Don’t let that amateur college status fool you, March Madness is big business; last year’s tournament generated $1.5 billion in advertising revenue.…
The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle.…
The gestalt effect is the capability of our senses to generate whole forms, particularly with respect to the visual recognition of global figures instead of just collections of simpler and unrelated elements (points, lines, curves…).…
Human cooperation is an evolutionary puzzle. Unlike other creatures, people frequently cooperate with genetically unrelated strangers, often in large groups, with people they will never meet again, and when reputation gains are small or absent.…
Last week, while many members of the Content Marketing Institute team traveled Down Under for Content Marketing World Sydney, I stayed stateside to take advantage of an amazing opportunity to spend three days at Adobe’s…
Understanding the subtle behaviour differences and norms that exist on different social platforms is interesting to consider. It’s long been established the mask of social media allows people to present themselves differently ‘virtually’ than how…