Nicki Minaj: The Pinkprint
- in pitchfork
Nicki Minaj is fed up. It’s 2010, six weeks before the release of her debut album, Pink Friday. She’s working on the album’s finishing touches, though it’s just gone up for presale on Amazon, and…
Ogilvy & Mather Takes Campaign Asia’s 2014 Agency Network of the Year Awards by Storm
- in social@ogilvy
Last week at the Campaign Asia Agency of the Year Awards, Ogilvy & Mather swept up, with 31 awards going to teams around the Asia Pacific region. Among these were several Creative, Digital, and Specialist…
Canooooopy: Disconnected Words Connect the Worlds
- in pitchfork
Japanese producer Canooooopy draws from the more mundane moments of daily life. “The sound of an air conditioner, the rhythm of a pen falling down, a conversation from other people,” are just some of the…
William Onyeabor: Box Set
- in pitchfork
In October of last year, David Byrne’s Luaka Bop label released Who is William Onyeabor?, a compilation of the obscure Nigerian musician some eight years in the making. A few months on, Sinkane’s Ahmed Gallab led…
Various Artists: The Rise & Fall of Paramount Records, Volume Two (1928-1932)
- in pitchfork
Money, you might have noticed, is on the mind of many musicians. As music consumption continues to shift toward digital methods of distribution, from illegal downloads that pay the artist nothing to authorized streams that…
Theo Parrish: American Intelligence
- in pitchfork
There’s always something of a contrarian streak to Detroit dance music producer Theo Parrish that can also come across as purist, crotchety, fussbudgety. When he first began releasing music in 1996, Parrish and peers like…
How Much Advocacy is Going On in Social?
- in social@ogilvy
How much does Social advocacy influence what people do? And what’s the value to brands? Rob Blackie, Director of Social at OgilvyOne UK, has investigated the topic further. The following look at the influencing power…
Does Your Social Programme Measure Up?
- in social@ogilvy
Ask anyone who works in Social what is different from traditional marketing, and they’ll inevitably tell you that they want deeper, richer engagement with their customers. But even a cursory look will tell you that…
Team Hennessy: Building Product Awareness Online & Offline with New Influencer Program
- in social@ogilvy
This was originally posted on WOMMA’s All Things WOMM blog on December 4, 2014. What typically comes to mind when revamping an influencer program? Usually it’s finding advocates with high reach that also care about your…
Social@Ogilvy Chicago Hosts WOMMA Wine Wednesday
- in social@ogilvy
The Social@Ogilvy Chicago office had the honor of partnering with the Word of Mouth Marketing Association (WOMMA) to co-host a Wine Wednesday event during Social Media Week Chicago at Filini Bar and Restaurant. The evening…