States of the American Millennial

The term ‘Millennial’ is “nothing more than a convenient idea, a series of uninteresting generalizations existing solely in the heads of media pundits and marketers.” (States of the American Millennial)

This teen-to-early-thirty something generation is actually a series of subgroups divided by age and socioeconomic situation. From the prosperous to the resource-barren, and from those who witnessed Steve Jobs’ liminal iPhone keynote speech to those who now watch it on YouTube as a historical text.

States of the American Millennial, a part of the OgilvyRED Think Series, takes a detailed look at this so-called ‘Millennial generation,’ breaking down the subgroups, their lifestyles, interests, ambitions, and much more.

To learn more about the paper below or get a hard copy, please contact Peter Fasano, Global Consulting Principal of Digital Strategy at OgilvyRED.