Facebook Reactions and the Implications for Brands

Life is more complex than a simple “like.” For this reason, Facebook launched five new emoji–style reactions this week. And no, “dislike” is not one of them.

The new emoji Reactions include: angry, sad, wow, haha and love. “Yay” was reported to be a proposed reaction; however, this sentiment is not universally understood.

Learn more about Reactions, why the change, and the implications for brands below: