Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. This week hear about Instagram, brand fails, and the new trailer for Ant Man (and, unfortunately for Paul Rudd, it seems it is too late to change the name). Enjoy!

 

3 THINGS YOU NEED TO KNOW

 

• Snapchat valued at $10bn (Related: Snapchat is asking brands for $750,000 a day for its new ads)

• Instagram now dominates Twitter on engagement, not just users

• A teen’s eye view of social media. While it’s an insightful post, it is just a window into one teen’s opinion and usage habits. For more perspectives, click onto the comments on the right hand side

In other news…

 

• Virgin Trains saves this poor man from a loo roll predicament, via Twitter

• Congrats Pepsi, this week you made it onto the (still fairly short) list of YouTube pre-roll ads I didn’t skip past

• Redditors smelled a rat when Nissan & Renault’s CEO conducted an AMA (Ask Me Anything)

• In a move towards a more tailored stream, Twitter rolls out a ‘while you were away’ recap feature

• Facebook is the new AOL

• Get your brand’s social profiles into the first page of Google’s results

• Google’s customisable phone, Project Ara, is coming to Puerto Rico this year

• The most viral ads of 2014

• The biggest brand fails of 2014

• Pinterest will soon be home to more ads, but they’ll blend right in

• The latest numbers on WhatsApp are in. 700m users (monthly) and 300 billion messages sent daily

• And finally, Facebook at work?

Just for fun

 

• You believed it for a sec didn’t you?

• Lads, you might have trouble watching this GIF

• Moustaches made of hair

• If Friends episodes were filmed today

• Peter Griffin is real

• And finally, think your year was off to a bad start? You’ve got it easy

 

Worth a Watch