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Snapchat is not just 5-second sunsets and selfies anymore: the new Discover feature showcases quality, snackable content from reputable publishers, including CNN, Vice and National Geographic, on a daily basis. Upon clicking into each publisher, users…
Twitter announced two new capabilities this week for its desktop and mobile application platforms: video uploads and group messaging. While the former is a helpful way for users to spend more time on its platform, the…
Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. This week hear about Instagram, brand fails, and the new trailer for Ant Man (and, unfortunately for Paul Rudd,…
Heroes – firefighters, X-men, Enrique Iglesias circa 2001 – are known to be bold problem solvers who fight for good (or your heart). Why then are Millennials known as the “hero” generation? And why does that answer matter…
Thomas Crampton, Global Managing Director of Social@Ogilvy, has compiled a list of the 10 Books That Best Explain Social Media (and a few bonus books). The following appeared on his blog on January 12, 2015. Tropical…