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The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle.…
The gestalt effect is the capability of our senses to generate whole forms, particularly with respect to the visual recognition of global figures instead of just collections of simpler and unrelated elements (points, lines, curves…).…
Human cooperation is an evolutionary puzzle. Unlike other creatures, people frequently cooperate with genetically unrelated strangers, often in large groups, with people they will never meet again, and when reputation gains are small or absent.…
Last week, while many members of the Content Marketing Institute team traveled Down Under for Content Marketing World Sydney, I stayed stateside to take advantage of an amazing opportunity to spend three days at Adobe’s…
Understanding the subtle behaviour differences and norms that exist on different social platforms is interesting to consider. It’s long been established the mask of social media allows people to present themselves differently ‘virtually’ than how…
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week, Robert and I report live from Content Marketing World in Sydney, Australia — our first…
When my colleagues, Derek Edmond and Casie Gillette at KoMarketing Associates, and I first viewed responses from our inaugural 2014 B2B Web Usability Report, we weren’t surprised by some of the results. For example, we…
Last week, Patrick Searle, Head of Social from Social@Ogilvy Indonesia, was approached by ClickZ Asia to talk about Digital Marketing opportunities in Indonesia. Did he talk about social? No! During the video interview, Patrick guarantees…
What makes B2B content effective? Understanding ways to match content with the sales process is just as critical as ensuring content quality. Gaining this understanding requires content marketers to master three concepts that mirror the…
We all know a picture is said to be worth a thousand words. But to a marketer, a picture can be worth so much more. As people are sharing more than 500 million photos a…