Just another WordPress site
Thomas Hawk’s hauntingly beautiful — and often gritty — photography is admired across the world. He calls himself a “photography factory” and aims to capture 1 million photos before he dies. Among his favorites are…
Marketers are increasing their investment in content marketing this year and producing a higher volume of content for their audiences. In fact, 2014 research from MarketingProfs and CMI found that 73 percent of B2B content…
According to our annual content marketing research, organizations are investing about one-third of their marketing budgets on content marketing — and the majority are planning to increase their spend in the next year. While this seems…
An analysis of IBM’s new BlueMix project, which puts most of IBM’s software in the cloud, reveals that 80 percent of IT spending goes to legacy systems. As organizations finally learn to stop worrying and…
ROI. It’s the elephant in the room. In spite of burgeoning internal support and increasing budget, the truth is many content teams still struggle with justifying spend through content marketing ROI, and performance is suffering…