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“I believe in America…” With these four words, The Godfather opens with the first of countless memorable lines — a testimony to the lasting power of what’s widely acknowledged as one of the most perfectly…
Content Marketing. It’s one of those buzzy phrases that raises more questions for marketers than it answers. “How heavily should I brand my content?” “How does this fit into my social strategy?” “Where does this…
What IDC deems the third platform of computing — social, mobile, cloud and big data — is transforming IT much faster than the first (mainframe) or second (client/server) platforms ever did. This has tremendous implications…
Two hundred million active Twitter users send 400 million tweets per day. Six-hundred-thousand pieces of content are shared on Facebook each minute. Seventy-two hours of video are uploaded to YouTube every minute. The ever-growing streams…
Sohrab Vossoughi discusses the restrictions current patent laws place on interaction design for Havard Business Reivew. http://blogs.hbr.org/2014/03/dont-let-patent-law-hold-back-interaction-design/
As a content marketer, when I complete a project, I sometimes get this feeling like I’m handing over the keys to a Ferrari, only to watch it crash before getting out of the car park. …
As content marketing becomes an increasingly important means of propelling our businesses forward, I’m finding that many marketers are still struggling with the operational issues associated with the discipline. In almost every meeting I attend…
Social networks like Twitter have ushered in a new era of customer-care content. Unfortunately, for many businesses, this has come to mean that a social media manager’s time might be completely consumed by answering customer…
One of the areas of content publishing that has become voluminous over the last few years is research studies. Whatever you want to know about what marketers are doing, you can find out. Not that…
With more and more traffic to websites coming from people who access the internet on mobile devices, it makes sense that companies would increase their use of mobile apps to get content into the hands…