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One of the areas of content publishing that has become voluminous over the last few years is research studies. Whatever you want to know about what marketers are doing, you can find out. Not that…
With more and more traffic to websites coming from people who access the internet on mobile devices, it makes sense that companies would increase their use of mobile apps to get content into the hands…
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Robert and I discuss South by Southwest’s identity crisis, and chat about the latest media trend of…
While I was conducting my daily browse through the world of LinkedIn’s content marketing groups, I came across a comment that really stood out to me. The original discussion was started by someone seeking ideas…
Creating branded content that doesn’t specifically showcase the brand through its products or services can be a tricky prospect for many businesses. A company may have spent years developing its brand image — and content to…
If you work in a global marketplace, you will need to create multilingual content — and by that I mean content that is created in whatever native language your customers speak, not just English! This is…
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week, Robert and I discuss the LinkedIn job bank fiasco, and debate whether or not agencies…
Thomas Hawk’s hauntingly beautiful — and often gritty — photography is admired across the world. He calls himself a “photography factory” and aims to capture 1 million photos before he dies. Among his favorites are…
Marketers are increasing their investment in content marketing this year and producing a higher volume of content for their audiences. In fact, 2014 research from MarketingProfs and CMI found that 73 percent of B2B content…
According to our annual content marketing research, organizations are investing about one-third of their marketing budgets on content marketing — and the majority are planning to increase their spend in the next year. While this seems…