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You’ve no doubt reviewed one of the Content Marketing Institute’s research reports on Content Marketing Budgets, Benchmarks and Trends. As a B2B online marketing strategist, my focus is with its B2B Content Marketing Research report, and one of…
Case studies have long been a staple of B2B marketing — particularly in the tech industry — and are still among the most popular tactics used today. In fact, a 2013 survey of B2B marketers by…
Here’s an eye-opener: Less than 6 percent of the world’s population speaks English well enough to conduct business. Furthermore, many who speak English don’t know how to read it. In fact, 96 percent of the…
“Creating content isn’t content strategy.” That’s a simple statement I tweeted nearly two weeks ago. As a rush of retweets, favorites, and comments flowed in response, I was delighted so many people agreed with that…
Sometimes, we might think our best content deserves a bunch of flowers, a reasonably-priced pasta, and a glass of chardonnay at the local Italian bistro. But, bad puns aside, the decision whether or not to…
Hiring an agency has always been more of an art than a science. And, according to the participants of a recent #CMWorld Twitter Chat with Paul Roetzer (@paulroetzer), author of The Marketing Agency Blueprint, it has…
2014 is the year of content marketing! Don’t take my word for it. Content Marketing Institute’s Joe Pulizzi said it best: “There will be a number of ‘content marketing is dead’ articles that flood the…
CMI readers know that it’s possible to measure the effectiveness of content marketing efforts without keyword data — something we’ve had since 2011 to think about — but it shouldn’t just be a case of…
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In our most contentious episode yet, Robert and I debate a declaration of the demise of guest…
I have a hypothesis that I tend to look at clocks when there is a pattern present. It always reads things like 11:11, 12:34, or 5:55. Happens all the time. I’ve told my wife this…