Trending Now: #MBFW #NYFW
- in social@ogilvy
There is no other industry more visual than fashion, so it is no surprise that New York Fashion Week took social media by storm last week. So, what can we learn from New York Fashion…
Category: social@ogilvy
social@ogilvy
How to Pitch Social To A Public Park
- in social@ogilvy
Written by Jen Chae, Social@Ogilvy HK How would you pitch a public park? I was sitting on a park bench in the heart of Hong Kong when my social-centric mind decided to practice pitching.…
Social Health Check | 4 Interesting Trends In Healthcare Social Media
- in social@ogilvy
Written by Jessica Reid, OgilvyHealthPR London. A monthly snapshot of the latest news and trends in healthcare social media brought to you by the London Health PR Social@Ogilvy team. The aim is to inspire ideas,…
The Device is the Message: The Story of the Tweeting Bra
- in social@ogilvy
All women know that self-examination is crucial for the fight against breast cancer. Still some forget all about it. To help our client, Nestlé Fitness, to remind women about self-examinations we came up with the idea…
Social Media Imagery: 5 Must-Knows
- in social@ogilvy
This guest post was written by Hope Frank, Assistant Account Executive at Social@Ogilvy Chicago, and Josh Williams, Art Director at Ogilvy PR Worldwide. Imagery is key to any social content strategy. Here are 5 must-knows…
Get in the Know: The Top Social Media Trends of March Madness
- in social@ogilvy
The NCAA’s annual college basketball championship tournament gets bigger and bigger every year. Don’t let that amateur college status fool you, March Madness is big business; last year’s tournament generated $1.5 billion in advertising revenue.…
A ‘follow’ on Twitter: Flattery. An ‘add’ on Facebook: Stalker
- in social@ogilvy
Understanding the subtle behaviour differences and norms that exist on different social platforms is interesting to consider. It’s long been established the mask of social media allows people to present themselves differently ‘virtually’ than how…
Social@Ogilvy: 2014 Is the Year of Search in Indonesia
- in social@ogilvy
Last week, Patrick Searle, Head of Social from Social@Ogilvy Indonesia, was approached by ClickZ Asia to talk about Digital Marketing opportunities in Indonesia. Did he talk about social? No! During the video interview, Patrick guarantees…
Don’t Ask for ‘Viral’ or ‘Authentic:’ The Latest Ogilvy Thinking on Content Marketing
- in social@ogilvy
Content Marketing. It’s one of those buzzy phrases that raises more questions for marketers than it answers. “How heavily should I brand my content?” “How does this fit into my social strategy?” “Where does this…