Just another WordPress site
social@ogilvy
Thomas Crampton, Global Managing Director of Social@Ogilvy, has compiled a list of the 10 Books That Best Explain Social Media (and a few bonus books). The following appeared on his blog on January 12, 2015. Tropical…
Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. So, for the last time this year, enjoy! 3 THINGS YOU NEED TO KNOW Instagram is now…
Well isn’t this lovely? Just over a year ago now, Marshall Manson and I smashed our heads together for several hours and came up with a fairly lovely document covering off our trend predictions for…
Last week at the Campaign Asia Agency of the Year Awards, Ogilvy & Mather swept up, with 31 awards going to teams around the Asia Pacific region. Among these were several Creative, Digital, and Specialist…
How much does Social advocacy influence what people do? And what’s the value to brands? Rob Blackie, Director of Social at OgilvyOne UK, has investigated the topic further. The following look at the influencing power…
Ask anyone who works in Social what is different from traditional marketing, and they’ll inevitably tell you that they want deeper, richer engagement with their customers. But even a cursory look will tell you that…
This was originally posted on WOMMA’s All Things WOMM blog on December 4, 2014. What typically comes to mind when revamping an influencer program? Usually it’s finding advocates with high reach that also care about your…
The Social@Ogilvy Chicago office had the honor of partnering with the Word of Mouth Marketing Association (WOMMA) to co-host a Wine Wednesday event during Social Media Week Chicago at Filini Bar and Restaurant. The evening…
Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. This week dive into the iPhone chatter, some brand experimentation, and a few pretty scary GIFs. Take the…
Women are taking a stand against gender inequality and one of the most powerful platforms for the cause is social media. Making public otherwise ignored instances of gender inequality, social media has helped women take…