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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week, Robert and I discuss the LinkedIn job bank fiasco, and debate whether or not agencies…
Thomas Hawk’s hauntingly beautiful — and often gritty — photography is admired across the world. He calls himself a “photography factory” and aims to capture 1 million photos before he dies. Among his favorites are…
Marketers are increasing their investment in content marketing this year and producing a higher volume of content for their audiences. In fact, 2014 research from MarketingProfs and CMI found that 73 percent of B2B content…
According to our annual content marketing research, organizations are investing about one-third of their marketing budgets on content marketing — and the majority are planning to increase their spend in the next year. While this seems…
An analysis of IBM’s new BlueMix project, which puts most of IBM’s software in the cloud, reveals that 80 percent of IT spending goes to legacy systems. As organizations finally learn to stop worrying and…
ROI. It’s the elephant in the room. In spite of burgeoning internal support and increasing budget, the truth is many content teams still struggle with justifying spend through content marketing ROI, and performance is suffering…
Recent news reports highlight retailers making deals with Amazon to sell products through their site. This is basically an extension of services Amazon has offered to smaller retailers for several years. If you are considering this…
India dominates the global GIC market, accounting for 43% of the world’s GICs. Portions of the rest of APAC and parts of Europe also account for significant GIC activity. Visit the report page Source:…
For providers, having an in-house IP and platforms is a differentiator in the nascent cloud services market. Visit the report page Source: Everest Group Related posts: Infrastructure Transformation and Application Implementation Dominate the Cloud…
Though adoption drivers vary for small and large buyers today, they will converge as cloud offerings become more pervasive and stable. This convergence will create multiple opportunities for cloud service providers. Visit the report page…