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With more and more traffic to websites coming from people who access the internet on mobile devices, it makes sense that companies would increase their use of mobile apps to get content into the hands…
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Robert and I discuss South by Southwest’s identity crisis, and chat about the latest media trend of…
While I was conducting my daily browse through the world of LinkedIn’s content marketing groups, I came across a comment that really stood out to me. The original discussion was started by someone seeking ideas…
Dr. John Ma from OHSU and Creative Director Eric Park are interviewed about "The First Five"- a project to reduce anxiety in the ER. http://www.bizjournals.com/portland/print-edition/2014/03/14/how-ziba-and-ohsu-team-up-for-a-more-patient.html
Creating branded content that doesn’t specifically showcase the brand through its products or services can be a tricky prospect for many businesses. A company may have spent years developing its brand image — and content to…
The SAM Junctional Tourniquet is featured on the Portland Egotist. http://www.theportlandegotist.com/news/local/2014/march/13/ziba-business-saving-lives
Ziba Munich’s PURE cleaning system is intuitive, simple and generates far less waste by combining cleaning concentrates with a single, refillable bottle. http://www.fastcodesign.com/3027484/household-cleaners-get-an-eco-friendly-makeover#10
Interaction Design Director, Todd Greco, writes how a Comcast and Time Warner Cable merger could stifle digital innovation. http://www.fastcodesign.com/3027314/the-real-victim-of-the-comcast-time-warner-merger-digital-innovation
Sean Madden explores the benefits and potential pitfalls of highly personalized technology and environments. http://www.wired.com/opinion/2014/03/designers-tracking-tradeoffs/
If you work in a global marketplace, you will need to create multilingual content — and by that I mean content that is created in whatever native language your customers speak, not just English! This is…