Just another WordPress site
This guest post was written by Hope Frank, Assistant Account Executive at Social@Ogilvy Chicago, and Josh Williams, Art Director at Ogilvy PR Worldwide. Imagery is key to any social content strategy. Here are 5 must-knows…
PwC announced last Friday that it completed its acquisition of Booz & Company — now named “Strategy&.” Why did Booz agree to be acquired and why did PwC want Booz? And what does this mean…
“When captives think about what they want to outsource, they typically pick transaction-based processes where the service provider could have a platform or services that experience variable demand so that the provider can manage the…
The NCAA’s annual college basketball championship tournament gets bigger and bigger every year. Don’t let that amateur college status fool you, March Madness is big business; last year’s tournament generated $1.5 billion in advertising revenue.…
Last week, while many members of the Content Marketing Institute team traveled Down Under for Content Marketing World Sydney, I stayed stateside to take advantage of an amazing opportunity to spend three days at Adobe’s…
Understanding the subtle behaviour differences and norms that exist on different social platforms is interesting to consider. It’s long been established the mask of social media allows people to present themselves differently ‘virtually’ than how…
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week, Robert and I report live from Content Marketing World in Sydney, Australia — our first…
When my colleagues, Derek Edmond and Casie Gillette at KoMarketing Associates, and I first viewed responses from our inaugural 2014 B2B Web Usability Report, we weren’t surprised by some of the results. For example, we…
Last week, Patrick Searle, Head of Social from Social@Ogilvy Indonesia, was approached by ClickZ Asia to talk about Digital Marketing opportunities in Indonesia. Did he talk about social? No! During the video interview, Patrick guarantees…
What makes B2B content effective? Understanding ways to match content with the sales process is just as critical as ensuring content quality. Gaining this understanding requires content marketers to master three concepts that mirror the…