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Last week at the Campaign Asia Agency of the Year Awards, Ogilvy & Mather swept up, with 31 awards going to teams around the Asia Pacific region. Among these were several Creative, Digital, and Specialist…
Japanese producer Canooooopy draws from the more mundane moments of daily life. “The sound of an air conditioner, the rhythm of a pen falling down, a conversation from other people,” are just some of the…
In October of last year, David Byrne’s Luaka Bop label released Who is William Onyeabor?, a compilation of the obscure Nigerian musician some eight years in the making. A few months on, Sinkane’s Ahmed Gallab led…
Money, you might have noticed, is on the mind of many musicians. As music consumption continues to shift toward digital methods of distribution, from illegal downloads that pay the artist nothing to authorized streams that…
There’s always something of a contrarian streak to Detroit dance music producer Theo Parrish that can also come across as purist, crotchety, fussbudgety. When he first began releasing music in 1996, Parrish and peers like…
How much does Social advocacy influence what people do? And what’s the value to brands? Rob Blackie, Director of Social at OgilvyOne UK, has investigated the topic further. The following look at the influencing power…
Ask anyone who works in Social what is different from traditional marketing, and they’ll inevitably tell you that they want deeper, richer engagement with their customers. But even a cursory look will tell you that…
This was originally posted on WOMMA’s All Things WOMM blog on December 4, 2014. What typically comes to mind when revamping an influencer program? Usually it’s finding advocates with high reach that also care about your…
The Social@Ogilvy Chicago office had the honor of partnering with the Word of Mouth Marketing Association (WOMMA) to co-host a Wine Wednesday event during Social Media Week Chicago at Filini Bar and Restaurant. The evening…
Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. This week dive into the iPhone chatter, some brand experimentation, and a few pretty scary GIFs. Take the…